article

"Gardani" - The Brand Story

Biograpi Living's ninth residential project, "Gardani", is located in Gldani. The project takes its name from a historical toponym, one that speaks to a threshold, a transitional space between mountain and plain.

Biograpi Living's new project - Gardani

"Gardani" is deeply tied to the memory of a place that evolved across centuries, taking on different shapes in different eras.

The History of the Place

What is now Gldani was once known simply as "Gardani". The name hints at the land's function: a crossing point between the highlands and the lowlands, between natural landscape and urban settlement.

Archaeological excavations confirm that the area has been inhabited since ancient times. Settlements uncovered in the 1970s showed continuous human presence across centuries. Gldani also appears in the chronicles of "Basil Ezosmozdghvari", the royal historian of Queen Tamar. And just to the west, the "Vejini" complex, dating back to the 8th and 9th centuries, speaks to the area's longstanding residential and cultural significance.

Architectural Identity

Gldani's contemporary character cannot be understood apart from Soviet modernist architecture. Soviet modernism, particularly in its later phase, revived under Khrushchev, prioritized function over ornamentation. It was during this period that Gldani took shape: a thoughtfully conceived urban unit.

The hallmarks of Soviet modernism are all here: large residential blocks, serial construction, and a microdistrict system so expansive it feels less like a neighborhood and more like a city unto itself. This was the direct result of the Khrushchev-era industrialized construction that prioritized standardized building types, scaled-up production, and a relentless focus on efficiency. Some architects have gone as far as to say that without the Soviet Union, Gldani might well have become a city in its own right.

"Gardani's" visual language draws directly from this architectural legacy.

Brand Symbolism

"Gardani's" visual identity is built around three core symbols:

  • Masks: a nod to the Sandro Akhmeteli Theatre, a cornerstone of cultural life in Gldani and a defining symbol of the neighborhood's identity.

  • The Bridge: one of Gldani's most distinctive examples of Soviet modernist architecture, with its unmistakable urban presence.

  • The Ornament: a motif taken from the facades of Gldani's most recognizable residential buildings.

“Gardani” continues the story of a place that has existed, in one form or another, for centuries: first as a settlement, then as a structure, and finally as an independent urban entity, a city within a city.

Back
By using this site, you agree to our cookie policy.